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Reinventing premium

As Volvo's global content agency, we road mapped the carmaker towards a more premium space, creating beautifully crafted stories and a distinctively Swedish tone touching all aspects of the brand’s output in 50-plus markets

Honorary Swedes

As trusted content partners for many years Volvo often referred to Redwood as honorary Swedes. Our diverse role ranged from SEO-strategy, to speechwriting for the CEO, to creating the brand’s official history documentary. Particularly important to the push towards premium, however, was the development and rollout of a new social-first, story-telling TOV and VI across 50 global markets.

Swedish soul

To develop a TOV for modern premium audiences and brand behaviours for more digital buying journeys, our insight was that the emerging ‘experience economy’ gave Volvo an opportunity to reframe luxury on their own terms, to look beyond the badge and take on the German giants worldwide by tapping into Volvo’s uniquely Swedish soul.

Data-driven creativity

By using data to map gaps in the customer journey we were able to create launch content that flexed to fill specific channels and needs – from fun social shorts targeting dog owners for the practical V60 to elevating a humble brochure into a style mag for the more hip and millennial XC90. We also developed a shooting style inspired by Scandinavia itself, as typified by the sweeping romantic drama we created to launch the luxurious V90.


Case Study film

Volvo cars

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