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Rapid delivery

During Brexit and Covid, we built FedEx Europe an integrated newsroom to provide responsive, agile, rapid-turnaround thought-leadership content and advertising to reassure their business customers facing global challenges  

Integrated creativity

Redwood’s agile Creative Studio has been integral to FedEx for five years. By remaining solution agnostic, we help the European team in any number of ways from brand positioning and social content to larger brand campaigns. And when FedEx needed an up-to-the-minute key-messaging framework to navigate customers through the integration of the TNT business, Redwood was the natural partner. 

Brand newsroom

This newsroom model was soon to prove useful as export customers in both Europe and the UK struggled to follow the implications of the dynamic Brexit negotiations. By developing a robust strategic platform and flexible production process, FedEx was able to deliver confidence through deep, preplanned content faster than rivals – and engage prospects in social through bespoke explainer content like our animated shipping film. Redwood made the complex simple.

Next-day campaign ideas

Covid created yet more challenges for customers but by this time our FedEx newsroom was so efficient we were able to respond to a B2B brand campaign brief with 10 fresh ideas within 48 hours. The “Doing Things Differently” ad was then produced in-house, with a smart no-shoot solution that blended existing assets and stock footage to create a TVC that felt premium. So premium, in fact, that it was rolled out across 32 markets, used in prime slots during the NHL – and became the centerpiece of the brand’s sponsorship of the ‘Made on Earth’ documentary series on BBC Worldwide.
FedEx example images

Doing things differently

Mobile phones displaying FedEx Instagram stories