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Raising interest

As the long-term trusted content partner for Barclays, we've applied our award-winning live newsroom model across their entire business, from Retail to Barclaycard – guaranteeing the bank its decisive edge in publishing speed

A brief history 

For more than a decade Redwood has been a trusted partner for Barclays, working with all areas of the bank from internal comms to integrated consumer campaigns. We have created long-form documentaries for the exclusive clients of Private Bank, data-driven infographics for Barclaycard owners and interactive Instagram stories for business customers. We have also helped Barclays’ corporate leadership bring broader brand commitments to life, such as their workplace diversity campaign He For She.

A live impact 

Beginning in 2015, our award-winning “Editorial Board” newsroom model has played a key role in building content capability and publishing mindset inside Barclays itself. Our insights and stakeholder management continue to shape social output today and we also run live newsrooms every budget cycle. This proven rapid response process gives Barclays first-mover advantage when it comes to getting out next day social comms, critical during uncertain times like Brexit and Covid.

A real movement 

Over the past few years, we have helped Barclays’ retail side open up more – with consumer campaigns that focus more on emotional true stories than rational financial motivation. Our Bank of Colin comedy short for example pinpoints the personal sense of control that comes from making sensible financial choices. To help Barclays thrive in social, we have also explored authentic influencer partnerships on Mumsnet, built search hubs around key life-stages and orchestrated micro-targeted, multi-variant campaigns on Facebook.

Social

Real estate

Healthcare