Lap of luxury
When Covid put the brakes on a long-planned live event, we had two months to produce a film series for an exclusive digital launch. Cue this 10-minute romantic drama, starring the new Portofino M and the Amalfi Coast.A live challenge
With no live launch event possible for the new Portofino M due to Covid restrictions, Ferrari needed an interactive film experience that was premium enough for its most discerning global customers and every bit as exclusive as an in-person invitation to Universo Ferrari in Maranello. And it needed to be ready in 2 months.A digital solution
Working closely with the digital agency, we created a suite of films for an exclusive microsite, including a sweeping 10-minute launch film starring then-CEO Louis C Camilleri, which was streamed live. The complex, multi-shoot production included filming a still-secret car under strict Covid restrictions on the iconic Amalfi Coast – all of it developed and edited in-house.A new model
Heralded as a triumph by Camilleri, this interactive film experience has become the model for future digital launches. And even without employing paid promotion, shorter edits of the launch films have generated high engagement globally on Ferrari’s social channels.Interviews
KV for launch
