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Making history

Prior to Redwood Studios, Bad Madam spent five years capturing WWI art installations for 14-18 Now, climaxing with Danny Boyle’s epic ‘Pages Of The Sea’. Shot on 32 beaches, it was ultimately watched by millions in primetime

14-18 Then

Before they were integrated into Redwood as Redwood Studios, Bad Madam spent five years documenting installations for 14-18 Now, the official art commission created to commemorate 100 years since WW1. The culmination of this mammoth undertaking was 14-18 Now’s most ambitious project to date – a moving tribute to the Fallen, conceived by Oscar-winning director Danny Boyle.

Back to the beach

Boyle’s vision of mile-wide portraits washed away by the tide, would take the director of The Beach to 32 different beaches across the UK. For Bad Madam this meant 32 film crews, including 22 drone crews and 5 helicopters – all feeding footage back to a live Facebook broadcast.

Lasting impact

The entire 14-18 Now project was designed to connect people with the past. And with extensive news coverage of the event live on all channels – alongside 2 million views on Facebook – Pages of the Sea left an indelible imprint on culture. To conclude the story, the footage was then cut into an hour-long documentary and broadcast on primetime Sunday night television by the BBC.

14-18 Now

Making history

Images showing people creating art on the beaches


Danny Boyle holding a photograph of a soldier

Danny Boyle