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Classic painting
Introduced to the UK in 1931, Dulux is 90 this year, and as the long-term content partner of AkzoNobel globally, we couldn’t let the anniversary of this great British brand go uncelebrated. So, we proactively pitched a colourful and covetable coffee-table book that grew into an epic social history.
A vibrant history
We produce content in every format for this global decorating giant – from GIFs to infographics – but its 90th anniversary called for some extra special colour. Our creative team decided to pitch a full-sized coffee-table book comprising nine chapters (one for each decade). Full of beautiful archive imagery, the book would also provide a useful jumping off point for modern consumers with 99 colour codes, making it easy to recreate the look of any era.
A conversation piece
We picked a key shade for each decade and commissioned colour stories from nine notable experts. Whether it’s Laurence Llewelyn-Bowen talking about the power of purple, or design guru Michelle Ogundehin reflecting on the significance of pink, these highly personal think pieces take the book beyond a catalogue of colour and turn it into an exceptional read.
A luxury finish
After seeing a preliminary flat-plan, Dulux decided to go bigger and better, adding more pages and increasing the size to a lavish 29 x 29cm format. The result is both a beautiful celebration of paint through the ages – featuring a luxurious mix of vintage marketing materials, inspiring interiors and contemporary graphics – and a fascinating social history tracing Britain’s changing relationship with colour. Oh, and there are also lots and lots of pictures of the Dulux dog. It wouldn’t be a shaggy dog story without him.