Beyond speed

As Ferrari’s trusted film and content partner, we produce digital events, launch campaigns, luxury print and weekly film and F1 stories for one of the world’s most iconic brands – delivered with true passion at pure racing pace

A fast start

With an aggressive launch plan of three new sport cars for 2019, Ferrari wanted an agency partner that could both elevate and accelerate their output. As a Creative Studio, Redwood had the right combination of thinking and doing – crafting an umbrella strategy for all three launches while simultaneously racing to shoot a film for the F8 Tributo debut in just six weeks’ time.

A higher gear

Taking Ferrari beyond speed and specs meant encouraging the brand to embrace more narrative storytelling approaches and a bolder visual style, as typified by the artful CGI in our launch film for Ferrari’s first ever hybrid, the SF90 Stradale. The success of this true story approach has seen Redwood’s remit expand to include regular digital content for both Ferrari and their F1 team.

A perfect finish

As Ferrari’s launch partner we ensure every aspect of the rollout is as exquisitely engineered as the car itself – from the exclusive digital invites and beautiful artbooks we produce for select guests to the teaser films and behind the scenes edits we create for the brand’s dedicated social following. And when Covid forced the cancellation of in-person events in 2020 we orchestrated Ferrari’s first ever live digital launch with a suite of beautiful content for the new Portofino, including a 10-minute launch film.

SF90 Stradale hybrid launch film